Measuring the Factors Influencing the Adoption of Green Supply Chain Management in Small and Medium-Sized Enterprises: A Case Study of Hanoi

Abstract

As environmental issues become an increasingly global concern, green supply chain management has emerged as a strategic approach that helps enterprises improve operational efficiency and pursue sustainable development. This study aims to assess the factors influencing the adoption of green supply chain management among small and medium-sized enterprises in Hanoi. A total of 331 valid responses were collected, and quantitative analyses were performed using SPSS 26 at a 5% significance level. The results indicate that green technology adoption, leadership commitment, knowledge and experience, human resource quality, consumer pressure, and logistics management capability are the main factors directly impacting the level of green supply chain management adoption in small and medium-sized enterprises in Hanoi. Based on these findings, the study offers several managerial implications to support enterprises in making better management decisions and implementing green supply chain practices more broadly and effectively in the future.