The Direct And Mediated Effects Of Strategic Management Practices On Operational Performance

Abstract

This study explores the direct and mediated effects of strategic management practices on operational performance within AlZamil Steel Company. Strategic management, encompassing planning, implementation, and evaluation of organizational strategies, is examined for its role in enhancing operational efficiency and achieving business success. Operational performance is measured through indicators such as productivity, quality, and overall effectiveness in meeting organizational goals. Additionally, the study investigates the mediating role of organizational culture in this relationship, positing that a supportive and innovative culture amplifies the impact of strategic management on operational outcomes. Utilizing a quantitative research design, data were collected from a representative sample of employees and analyzed using structural equation modeling. The findings reveal that strategic management practices have a significant positive direct effect on operational performance. Furthermore, organizational culture significantly mediates this relationship, highlighting its crucial role in translating strategic initiatives into tangible performance improvements. These results underscore the importance of integrating strategic management with a strong organizational culture to drive sustained operational excellence.