Integrating Sad Kerthi Loka Bali Into Entrepreneurial Training: A Conceptual Framework For Strengthening Voe Capacity Through Tri Parartha-Based Character Formation

Abstract

The management of Village-Owned Enterprise (VOE) is commonly oriented on narrow material aspects (Artha) without considering spiritual, social, and ecological values. This study aimed at providing a conceptual framework called as Punia Kerthi entrepreneurship training model that integrated local values of Sad Kerthi Loka Bali, such as Tat Twam Asi, Tri Hita Karana, and Tri Purusa Artha, with the European entrepreneurial competency framework. This framework was expected to build a theoretical foundation for holistic and value-based training for shaping the characters of entrepreneurs in the village who were ethical, socially minded, and environmentally conscious. The findings showed that the Punia Kerthi model was able to organize training in three main dimensions: ontology (awareness of ecological and spiritual connectedness), axiology (developing a business vision based on Tri Purusa Artha, and epistemology (business strategy that combined Sad Kerthi Loka Bali. This training was designed to produce entrepreneurs with the characteristics of compassion, Punia, and bhakti and support the sustainability of village businesses. In conclusion, this framework not only offered a new approach to entrepreneurship education based on local wisdom, but also contributed to strengthening the capacity of VOEs and preserving Balinese culture in a modern context.