Impact Of Digital Marketing Strategies On Consumer Buying Behaviour For Electronic Products

Abstract

This study determines the influence of digital marketing strategies on the buying behaviour of consumer. Nowadays, customers depend on digital technologies to collect product information, and make buying decisions. Digital marketing strategies such as SEO, SEM, content marketing, and display advertising is important for shaping consumer attitudes and behaviour. The study indicated that how the digital marketing strategies influence important aspects of the consumer journey, brand awareness, and purchase intention of the consumers. The interactive marketing efforts enhance consumer confidence, while product reviews act as an important factors of consumer’s buying decisions. The role of multimedia content such as interactive ads, videos, and demonstrations in refining product desirability and understanding of consumer. This study provides valuable insights for companies targeting to enhance digital marketing strategies to increase sales and influence the behaviour of consumers.