Guidelines for Managing Creative Innovation of the Machinery and Metalwork Industry

Abstract

Creative innovation in the machinery and metalworking industry group is critical in this era. Therefore, this research aimed to study the management approach to creative innovation in the machinery and metalworking industry group to improve a Structural Equation Model according to qualitative and quantitative aspects. Moreover, in-depth interviews were conducted with nine experts to develop a quantitative instrument section. Furthermore, focus group discussions were used with eleven qualified experts to reach a consensus and validate the research model. For the quantitative research, data were collected through a questionnaire administered to 500 business executives, operating Descriptive, Inferential, and Multivariate statistics for analysis. The results found the innovation management approach in the machinery and metalworking industry group, ranked in order of importance across four components, which are: Innovation-Transforming Organization had the highest average score of 4.34, Knowledge Creation and Resource Preparation, averaging 4.27, and Contemporary Technology of 4.17. Furthermore, the analysis of the Structural Equation Model demonstrated a good fit with the evaluation criteria and empirical data, showing a chi-Square probability of 0.133, a relative chi-square of 1.096, a comparative fit index (CFI) of 0.955, and a Root Mean Square Error of Approximation (RMSEA) of 0.014 repectively.