A Study On Effectiveness Of Total Quality Management Towards Aachi Masala Foods Private Ltd., Chennai

Abstract

Quality management helps companies improve their products' reliability, durability and performance. These factors help differentiate a business from its competitors. Better products equal happier customers and higher revenue. Effective TQM is based on four principles, customer satisfaction, continuous improvement, speaking with facts, and respect for people. The objective of the study is to analyse the study on effectiveness of total quality management towards Aachi Masala Foods Private Ltd., Chennai. The study based only on the opinion and expectation of employees. Total number of sample taken for the study is 120 respondents. Descriptive research design and Convenience sampling techniques were used for the study. Primary data and secondary data have been used in the study. Simple percentage analysis, chi square analysis and correlation analysis have been applied in this study to reach the finding of the study. It is found that there is some impact of educational qualification of the respondents on level of tqm practices in the company and 65.0% of the respondents said that average towards TQM reduces internal and external cost for the organisation. It is suggested that the top level management must contribute their concentration for the successful implementation of TQM in the company. It is concluded that Total Quality Management tends to result in a consistent series of incremental changes; it can lead to creating an unpleasant response from those employees who prefer the existing system, or employees who are afraid of losing their jobs because of it.