From Carts To Charts: A Bibliometric Insight Into Online Shopping Trends

Abstract

This article examines the growing importance of internet buying in the digital era. The research delineates important trends, prominent writers, and critical keywords associated with internet purchasing. It underscores the key influence of social media on internet purchasing behaviour. A bibliometric study indicates a significant yearly increase in publications, underscoring the rising academic interest in this domain. This research enhances comprehension of the dynamics of internet commerce and its growing significance. It also analyses the interrelation of aspects such as social media, marketing, and e-commerce in shaping customer behaviour.