Urban Rajasthan And The Shift To Digital Finance: A Behavioral Analysis

Abstract

The Behavioral factors determining the adoption of digital finance in the urban regions of Rajasthan were discussed in this analysis. The study also sought to establish some of the specification points including digital literacy, trust, usefulness and the socio-economic factors that impinge or propel the use of digital financial instruments in the region. A combination of methods was used the qualitative techniques and case studies. Information was gathered using interviews and surveys of urban population with different social-economic backgrounds. It was found that an important aspect that influenced the interest in participating in the digital finance environment was trust in digital infrastructure, ease of use, and the influence of peers. Also, rural case studies in cities such as Jaipur and Udaipur emphasized the differences in the adoption trends by regions, which illuminated the differences between challenges and opportunities in Rajasthan. The results gave implementable solutions to stakeholders and institutions involved in policy and decision-making and financial institutions in an effort to enhance the use of digital finance and increased financial inclusion within the state.