Traditional And Digital Marketing Strategies In The Indian Device Industry: A Conceptual Framework For Optimized Business Performance

Abstract

As the device industry is gaining rapid growth in India with digitalizing nature and diversity in regions, an optimized method of marketing is now more important than before. This research paper looks into the relative and supportive functions of the traditional and the digital marketing strategies of the leading devices brands in the markets like Samsung, Xiaomi, Vivo, Realme, and OnePlus. The study adopted a qualitative-descriptive design since it used secondary data analysis to determine the influence of hybrid marketing models in customer acquisition, brand loyalty, and marketing ROI. The results show that the hybrid strategies, when localized and transformed to meet the consumer behavior in the Tier 1 and Tier 2/3 markets, indicate superior performance results. There would be a conceptual model designed to help in the merger of the marketing channels, the customization of the content and performance measurement. The framework has provided a useful guide that marketers can use in promoting effectiveness of campaigns and the scale of businesses in the Indian changing digital environment.