Study On ‘Factors Influencing Consumer Satisfaction’ In Krishna district Milk Dairies, Andhra Pradesh

Abstract

This research titled “A Study on Factors Influencing Consumer Satisfaction” was carried out for milk firms in Krishna district.  The primary aim of the study is to assess consumer satisfaction with different milk dairies.  The survey also seeks to ascertain awareness, influencing variables, customer interactions, and available facilities.  The companies will acquire insights into consumer preferences based on the following parameters.  Quality, Curing duration, Cost-effectiveness, Accessibility, Packaging, Marketing instruments.  This research uses descriptive methodology.  Primary data was gathered from 800 consumers of milk companies in the Krishna district using a structured questionnaire method.  The study employed a simple random sampling technique.  The collected data were examined employing descriptive statistics, percentage analysis, and the chi-square test for analysis.