Reframing AI in Marketing Content Creation: Toward a HumanAI Synergy Paradigm

Abstract

The assimilation of AI in marketing content creation will significantly shift in how we assume and understand brands and their engagement with audiences. We are attempting to explore the emerging human - AI Synergy which is a paradigm shift in marketing communication rather than a mere efficiency tool. This paper will theorise the complementary relationship between the human mind of creativity and the machine generated intelligence specifically in content production assimilating information from various interdisciplinary literature the paper is proposing a theoretical framework for understanding how marketers can leverage AI tools such as ChatGPT, Canva AI and Gemini as co-creators that will augment human input rather than replace them entirely. The study attempts to conclude with conceptual implications for marketing theory and future research agendas.