Impact Of Hr Digital Transformation On Employee Commitment: Evidence From Recruitment Innovations In The Post-Covid Era

Abstract

This study investigates the influence of Human Resource (HR) digital transformation on employee commitment, emphasizing recruitment innovations in the post-COVID period. Following the commencement of the epidemic, firms swiftly embraced digital solutions to optimize HR procedures, particularly in recruitment. The study utilizes Partial Least Squares Structural Equation Modelling (PLS-SEM) to examine the interrelations across constructs including Digital Recruitment Innovation (DRI), Digital HR Experience (DHRE), Work Environment Flexibility (WEF), and Employee Commitment (EC). Data gathered from 500 participants in public and private sector companies in India indicates that DRI substantially affects EC both directly and indirectly via the mediation function of DHRE. Furthermore, WEF is identified as a moderator in the link between DHRE and EC. The results highlight the strategic importance of digital HRM in influencing employee views and improving organizational commitment in a digitally transformed workplace.