Promoting Sustainable Tourism: A Blueprint For Destination Development Through Tribal Tourism In Meghalaya, India

Abstract

Meghalaya, located in North-East India and often referred to as the “abode of clouds,” is renowned for its vibrant tribal culture, unspoiled natural landscapes, and ecologically fragile environment. The region’s distinct charm lies in its fusion of scenic beauty and rich tribal heritage. Preserving this unique environment must form the foundation of all development strategies. In this context, sustainable tourism has emerged as a vital approach, addressing environmental conservation, socio-cultural preservation, and economic development. Its successful implementation depends on the collaborative involvement of government bodies, local tribal communities, and tourists. With natural attractions such as the living root bridges of Nongriat, the crystal-clear Umngot River, the Sacred Groves in Mawphlang,as wellas its cultural preservation, the whistling village of Kongthong, Eri Silk Village Umden, Meghalaya possesses significant potential for sustainable tribal tourism. This paper proposes a strategic blueprint for destination development that leverages the cultural heritage of the Khasi, Jaintia, and Garo tribes, while promoting ecological sustainability and inclusive economic growth.

Adopting an exploratory research design, the study integrates primary data collected through interviews, field observations, and surveys with secondary data from scholarly literature, tourism policies, and government reports. The findings highlight how tribal tourism can generate employment, enhance livelihoods, and empower tribal communities, particularly when driven by community participation and environmentally responsible practices such as the preservation of sacred groves, vernacular architecture, and cultural festivals. Furthermore, the study underscores the significance of tourist education, capacity-building, and policy support. It concludes that Meghalaya holds the potential to become a leading model for eco-cultural tourism and tribal tourism, offering replicable strategies for inclusive and sustainable destination development.