Correlates Of Personal Halal Beliefs And Service Quality In The Halal Restaurants In Bangsamoro Region In Southern Philippines

Abstract

The study analyzes how personal halal beliefs affect BARMM halal restaurant service quality. The study investigates restaurant halal practices, service quality, and personal halal beliefs and gives recommendations to improve food facility service and compliance. The Philippines' rising Muslim population is driving halal product and service demand. The study fills the Bangsamoro-specific variables affecting organizational operational efficacy research gap. The study's research questions include service quality, restaurant halal practices, the relationship between service quality and personal halal beliefs, issues in complying with halal standards, and the development of a program. This study triangulated quantitative and qualitative data and uses Likert scale surveys and interview guides. SERVQUAL assessed efficiency, and service quality. A literature review and best practices question alignment enhanced reliability and accuracy. Data analysis shows BARMM restaurant customers' demographics. These places draw men and women equally. These firms emphasize affordability to attract all income levels. Halal beliefs influence their food choices. Halal regulation is improving guest handling, but staff awareness needs growth. Halal certification requires government, marketing, and promotion for restaurants. Service quality, customer satisfaction, and halal-certified restaurant growth will show program success. Halal principles influence clients' opinions and decisions, therefore BARMM food businesses must modify services.