The Role Of Corporate Social Responsibility (CSR) In Promoting Sustainable Business Practices
DOI:
https://doi.org/10.64252/tnkjw439Keywords:
Corporate Social Responsibility (CSR) , Sustainable Business Practices , Strategic Integration , Stakeholder Engagement , Triple Bottom Line, Organizational TransformationAbstract
This research paper analyzes how Corporate Social Responsibility (CSR) relates to sustainable business practices through present changes in these fields. This paper evaluates how CSR activities shifted from minor corporate functions to vital management approaches creating sustainable development through research of present literature and case examples alongside future industry prospects. Significant CSR programs that achieve sustainability deliver quantifiable economic social and environmental value in addition to boosting business competitiveness. Organizations face barriers in their CSR advancement because of greenwashing practices together with inconsistent evaluation standards and stakeholder doubts about the field. The paper finds successful alignment between CSR practices and core business activities as the fundamental approach to realize genuine corporate sustainability.