Challenges and solutions by the adoption of AI in the capacity enlargement of Information and Communications Technology (ICT) Development by the retail industry in China

Abstract

The application of artificial intelligence in modern business is an integral part and this has a huge influence on the capacity enlargement of the ICT. Thus, this research project is concerned with the identification of effectiveness, challenges and mitigation strategies of the application of AI in information and communication in the Chinese retail sector. It has been noted that the capacity of ICT has developed after adopting Artificial Intelligence as it offers unparalleled opportunities for growth and development as well as individual empowerment. Retailers have shifted towards automation by implementing AI chatbots to increase the interaction with the customers as well as develop inventory management. Besides this, the objectives have helped to do the detailed literature review and the theory of Technology Acceptance Model has been applied. The role and challenges of the application of AI have been mentioned. The researcher has followed the interpretivism philosophy and inductive approach to research while following the mono method.