The Factors Impacting Audiences' Subjective Well-Being In The Context Of Dog Short Videos

Abstract

This study investigates the key factors influencing audiences’ subjective well-being in the context of dog short videos. Based on a sample of 384 participants and employing structural equation modeling (SEM) via SPSS and AMOS, the research examines the relationships among emotional experience, media satisfaction, interaction rituals, media contact degree, audience situation, media dependency, and subjective well-being. The findings reveal that emotional experience, media satisfaction, and interaction rituals exert significant positive effects on audiences’ subjective well-being, while the degree of media contact has a significant negative impact. Furthermore, the audience situation positively moderates the relationships between these variables and subjective well-being, whereas media dependency plays a significant negative moderating role. The results underscore the emotional and interactive value of dog short videos as a lightweight digital medium for enhancing psychological well-being, while also cautioning against excessive media dependency.