Tourism Sites and Environmental Reservation

Abstract

This research aims to identify and analyze the physical quality of tourist attractions related to the development of sustainable tourism concepts for tourists. A quantitative approach was employed in this study with a data collection technique using a questionnaire. Data analysis was conducted using the Smart PLS program in two stages, namely testing the outer model and the inner model. The research results showed that the sustainable tourism concept was able to fully mediate the relationship between the physical quality of tourist attractions and tourist satisfaction. This study has implications for the development of sustainable tourism that can take into account the needs of elderly tourists and ensure their safety and comfort during their travels.The pursuit of enhanced business performance highlights the scarcity of green human capital among traditional market traders. This study explores the relationship between green human capital, green creativity, and environmental commitment, examining their collective impact on business performance within traditional markets. With a focus on 242 respondents, the research conducts validity and reliability assessments, utilizing a robust model to scrutinize the direct effects of green human capital and green creativity on business performance. Additionally, it analyzes the moderating influence of environmental commitment. The findings underscore the significantly positive contributions of green human capital and green creativity to business performance within traditional markets. Moreover, integrating environmental commitment as a moderating factor amplifies these positive effects, emphasizing potential synergies among these elements for enhancing business outcomes. The implications are profound, calling for deeper academic research on environmental education intensity, proactive measures from market managers to enhance sustainability, and persistent green practices by traders. These insights advocate for collaborative efforts to bolster environmental sustainability while concurrently elevating business performance within traditional markets.