Environmental Education And Strategic Communication In Rural India: A Cross-Sectoral Approach

Abstract

Such education greatly influences people to behave sustainably, particularly in places where groups depend on the environment. This project analyzes how communication strategies are used in environmental education for rural India to see how many groups can work together to promote awareness of sustainability. Experts collected data by using surveys, interviewing local people, and observing certain villages in Maharashtra. It lists schools, non-governmental organizations (NGOs), local self-government bodies (panchayats), and media outlets as the central stakeholders and investigates what they do to provide environmental knowledge. It is clear from the findings that both the usual ways of communication and newer school activities are now important steps for sharing information. This type of communication approach has shown to greatly impact the behavior and opinions of people towards water conservation, dealing with waste, and protecting biodiversity in the community. Utilizing various sources, researchers also indicate that language issues, low numbers of trained educators, and underdeveloped communication infrastructure are some of the reasons why everyone cannot benefit from environmental education. However, several case studies of model villages indicate that joining forces and meeting people’s cultural needs are good ways to bridge the differences. The paper proposes a way for schools and communities to communicate about environmental subjects using both local approaches and proper curriculum. If educational training is guided by communication strategies, residents of rural areas will be able to engage in conserving the environment more easily. It is recommended by the study that education on the environment in rural areas include strategic, inclusive, and community-oriented communication, not only study from books, to preserve the environment for a long time. Keywords: Environmental education, strategic comm