Adoption Of Online Logistics Services: A Bibliometric Analysis Of Fast-Moving Consumer Goods (FMCG) Commercial Customers

Abstract

This paper aims to provide a thorough bibliometric review of studies about adoption of online logistics service in the Fast Moving Consumer Goods (FMCG) segment. The study is based on 199 documents, published between 2000 and 2025, collected from 135 distinct sources using Biblioshiny (a userfriendly Web interface for the Bibliometrix R-package). The results shed light into the development and trends of this topic, influential authors and journals, and new research themes of this field. This work makes a contribution to the literature on how e-logistics services are changing FMCG industry and suggests research and development lines.