Impact Of Direct Selling Industry On The Growth Of Women’s Economic Status In Bilaspur District Of Chhattisgarh

Abstract

This paper examines the impact of the direct selling industry on the economic empowerment of women in Bilaspur district, Chhattisgarh. Using a mixed-method design and SPSS-based quantitative analysis of responses from 150 women engaged in direct selling, the study evaluates changes in income, financial autonomy, skill development, and household decision-making. Descriptive statistics reveal increases in monthly earnings, confidence, and community engagement. Cronbach’s alpha indicates high reliability of the instrument (α = 0.812). Chi-square tests show significant relationships between experience in direct selling and improvement in financial status (p < .05). The findings highlight direct selling as a viable tool for inclusive growth if backed by policy safeguards and training.