Barriers To Branding: A Study On The Obstacles Faced By Self-Financing Arts And Science Colleges In Calicut District, Kerala

Abstract

The higher education landscape in Kerala has witnessed a tremendous increase in the number of self-financing arts and science colleges, particularly in Malabar region, Kerala. These institutions are privately managed and operating with the minimal Government financial support. While these institutions play a vital role in higher education system, Kerala, they face an intense competition to establish a distinct identity in the educational landscape in Kerala. This study explore the major challenges faced by Self-financing arts and science colleges in formulating and implementing branding strategies .Through a qualitative approach involving interview and questionnaire with college management and students ,study contribute to a deep understanding of the challenges of self-financing arts and science colleges.