Regional Dynamics In Digital Marketing For Business Schools: Statistical Insights From North And South India

Abstract

Social networks have transformed digital marketing, offering educational institutions powerful tools to enhance brand awareness and engage with prospective students. This study examines how Hyderabad’s top business schools leverage platforms like Facebook, Instagram, and LinkedIn for branding, focusing on platform-specific features and key metrics such as engagement, impressions, reach, and sentiment analysis. Using a mixed methods approach, quantitative data was collected via analytics tools (Hootsuite, Sprout Social, Google Analytics), while qualitative insights were drawn from sentiment analysis and interviews with marketing teams. The study analyzed six months (June–November 2024) of social media activity from 10 leading business schools, selected based on rankings and social media presence. The findings highlight Instagram’s effectiveness in fostering emotional connections, while LinkedIn excels in professional branding and alumni engagement. Metrics such as engagement rates and positive sentiment strongly correlate with increased brand recall. The study recommends strategies for optimizing digital branding through content personalization, platform-specific approaches, and data-driven decision making, offering actionable insights for higher education institutions.