Psychological Drivers And Policy Interventions In Promoting Sustainable Construction Management Behaviors: A Comprehensive Analysis

Abstract

Environmental sustainability requires significant behavioral changes, yet there remains a gap between awareness and actual pro-environmental behavior. Despite the increasing global focus on sustainability, interventions often fail to produce long-term behavioral shifts. This research addresses the gap by exploring the psychological and socio-demographic factors influencing sustainable behavior and evaluating the effectiveness of various interventions. The study aims to: (1) identify key psychological drivers such as values, beliefs, and perceived behavioral control that influence pro-environmental behaviors, (2) assess the impact of interventions across different socio-demographic groups, and (3) provide recommendations for policymakers and educators to design more effective sustainability campaigns. A quantitative methodology was employed, using a structured survey administered to 70 participants with diverse backgrounds. Data were analyzed using the Relative Importance Index (RII) and statistical tests to determine the significance of psychological and demographic factors. Results show that government policies (RII = 0.737), perceived long-term benefits (RII = 0.737), and personal environmental ethics (RII = 0.729) are the most influential drivers of sustainable behavior, while celebrity endorsements (RII = 0.646) have minimal impact. The findings highlight the importance of tailored interventions based on psychological factors and demographic contexts. This research contributes to environmental psychology by offering empirical insights for developing effective policies and educational programs to foster long-term sustainable behaviors.