Consent to Processing Personal Data in Online Behavioral Advertising as Per the GPDR and Experience for Vietnam

Abstract

Computers​ leave life and turn personal information into a valuable asset that can influence the treatment reason for personal data. Online behavioral advertising aims to match advertising to Internet users by applying personal data processing procedures that may result in the control of human behavior. Tracking technologies such as Web cookies, cookie walls, hidden cookies, web beacons, and device fingerprints violate the rights of private Privacy, one's information, and the rights of one's owner. EU law provides data about the ​​ reason for consent, whether personal data in advertisement fox direct behavior​ line Right give go out one way free, knowledgeable, specific, clear. The article analyzes the provisions of Vietnamese law on online behavioral advertising and provides recommendations for improvement.