“Examining Ai Integration In Personalized Marketing To Attract Customers: Evaluate The Challenges And Impact Of This Trending Marketing”

Abstract

Introduction: Considering the overall changes in the business environment it was noted that AI has become a significant aspect of modern business. As a result, the study offers insight into the potential and difficulties brought about by this changing marketing trend when integrating AI. Furthermore, related objectives, aims and questions are presented in the introduction.

Literature Review: An analysis of previous research on consumer behaviour and customer satisfaction was carried out. Deeper perspectives on the topic were produced.

Methodology: After the primary data collection, quantitative analysis was performed using IBM SPSS. Seventy survey participants were selected for an interview to gather data the data was collected using 13-question questionnaires.

Findings: Challenges including data privacy, AI algorithm complexity, data accuracy, customization fatigue, and different platform integration were noted. To solve all of these problems, a well-balanced approach that places a high value on superior data management, transparency, and continuous algorithm optimization is needed.

Discussion: The overall discussion is presented based on the analysis data and an exhaustive discussion is presented.

Conclusion: To give a brief overview of the whole empirical investigation, a research summary and a concise analysis of the findings are provided.