A Quantitative study on Green banking practices in Tamil Nadu

Abstract

Purpose:Green Banking Practices (GBP) refer to environmentally sustainable banking practices that reduce the environmental impact of financial institutions while promoting environmentally friendly activities. This article's goal is to examine GBP, their adoption factors, employee perception and the significance in public and private sector banks. The function and contribution of banks to environmental sustainability are also covered in this study. Design:It is a quantitative study empirically made during the month of December 2022. 200 respondents from top 5 banks (40 each) coming under public and private sectors have been selected incorporating the random sampling technique. A structured questionnaire has been employed to collect the data from the respondents. Banking practices are essential for banks to operate effectively and provide quality services to their customers. Findings:The outcomes of the study indicates that the GBP have a positive influence on the adoption factors, employee perceptions and a positive effect on the public and private sector banks. Green banking can have a significant positive impact on the environment by directing financing towards environmentally friendly projects. Implications:With regard to regulatory and policy frameworks for green banking: Future studies should examine the influence of government policies and regulations of GBP and explore ways to strengthen these frameworks to promote the growth of the green economy. Originality: The article identifies the need for GBP in sustainability. This article also summarizes the notion of green banking besides outlining some methods and analyzing green banking initiatives by the banking sector.