The Effect of Environmental Factors on Customer’s Environmental Protection Pattern: An Empirical Text Analysis in the Literature

Abstract

The rapid economic growth, especially in some developed and developing nations, has continued 
to aggravate the environment's decline. At this point, buying green products daily tends to be considered an 
effective means of solving some of the excessive environmental issues. With that in mind, this research aims 
to investigate on how the customer's environmental protection purchasing behavior influences corporate 
green marketing strategy. To achieve this goal, the current researchers used qualitative textual analysis and 
collected data, including from current literature. Since we focused on maximizing validity, the databases 
were used to gather data mainly from peer-reviewed sources. The result indicated that price sensitivity tends 
to play a harmful role, especially in the correlation between green consumption intention and 
environmental concern. Also the result revealed that environmental concern tends to play a fractional role 
especially in the environmental responsibility based on green consumption intention. Findings in this 
research would be essential, especially in providing different perspectives on how cooperate managers are 
likely to establish their green marketing strategy with the objective of limiting the price sensitivity, especially 
among the customers. Finally, this research concluded that corporates must focus on transferring 
consumers' attention to green products' pricing. This can be done by highlighting some of the unique green 
products' attributes, including eco-friendly, organic, and low-carbon productivity.