Cultural Industry And Heritage Preservation: The Khmer Mat-Weaving Craft In Tra Vinh Province, Vietnam

Abstract

This study investigates the transformation of the Khmer mat-weaving craft in Tra Vinh Province, Vietnam, within the framework of the Cultural Industry (CI). As a National Intangible Cultural Heritage, this traditional craft represents a significant form of cultural capital for the ethnic communities in the Mekong Delta. Utilizing a qualitative approach involving field observations and in-depth interviews, the research analyzes the transition from subsistence-based handicraft production to market-oriented cultural commodities. The findings highlight the critical role of "artisan agency" - exemplified by technical innovations such as the double-sided floral mat - in enhancing economic competitiveness while navigating the paradox between modernization and heritage authenticity. The article concludes by proposing a strategic model for integrating the craft into the creative economy through experiential tourism, designer-artisan collaborations, and digital branding. This integrated approach aims to ensure sustainable livelihoods for the Khmer people while safeguarding their unique cultural identity in an increasingly globalized era.