A Study On Factors Influencing The Buyers Towards Selecting And Using Of Small Cars With Reference To Cuddalore District

Abstract

As more and more international automakers conduct business in India, the options available to customers are growing quickly. The market is now a buyers' market instead of a sellers' market. Too many goods are being pursued by too few clients. Price is no longer regarded as the most crucial element because of the increasing quality of items; instead, other aspects are now thought to be more significant. This study investigated the elements that affected 600 respondents' intentions to purchase in Tamil Nadu's Cuddalore District. This study aims to identify the key factors that a buyer takes into account when making a new or used car purchase. The findings of the analytical study based on the factor analysis are presented in the paper, which also identifies the nine most crucial aspects that consumers take into account when purchasing a car. Five factors—safety and comfort, luxury, economy, reliability, fuel efficiency, ease of financing, variety, color and spaciousness, and brand image were identified by the linear regression analysis as having an impact on the buying and leasing behaviour of cars. Customers' decision-making process was influenced most by the automobile brand, which was the strongest contributor to their intention to buy and use the vehicle. The issues and possible advantages of the findings were examined in this article from the viewpoints of manufacturers, customers, and legislators.