The Impact Of Digital Transformation On The Development Of Logistic Service: A Case Study Of Pt Sindu Wahana Berkah

Abstract

The background of this research is the increasing role of the logistics sector and the challenges faced by small and medium enterprises (SMEs) in adopting sophisticated digital solutions. The purpose of this study is to fill the literature gap related to logistics digitalization in small-scale companies, especially in the context of similar organizations. This study uses a quantitative approach with the Structural Equation Modeling (SEM) method through the SmartPLS application. Data was collected from 100 employees of PT Sindu Wahana Berkah through a structured online questionnaire with a 5-point Likert scale. The results of the study show that the five independent variables significantly affect the development of logistics at PT Sindu Wahana Berkah. The emerging digital trends had the highest positive influence (β = 0.275), followed by the required conditions (β = 0.274), the level of digital transformation (β = 0.272), and the needs of the organization (β = 0.255). In contrast, barriers in digital transformation showed a negative relationship (β = –0.148). This structural model explains 77.2% variability in logistics operational development, which underscores the importance of organizational readiness, digital trends, and government support in realizing a successful digital transformation. It can be concluded that to drive the development of logistics effectively, companies must integrate new technologies with a strong digital culture, supported by regulatory clarity and technical investment.