A Study On Buyers Perception Towards Ayurvedic Products - With Special Reference To Brand Image

Abstract

The study is based on the buyer’s perception towards Ayurvedic Products with special reference to brand image. This present paper focuses on the positive relation between the expectation of the customer and brand image of the product. The study was conducted with the sample of 200 sample size in Kanpur. The main objective is to study the brand preference of ‘Ayurvedic Products’ from consumer’s view, to study the brand perceptions of ‘Ayurvedic Products’ in the minds of consumer and to study the satisfaction level of consumer after using Ayurvedic products.