The Review Of International Business And Strategy Journal Publishes Empirical Activity Investigating Theoretical And Conceptual Research In International Business And Global Strategy

Abstract

This study investigates the effects of logistics management on the performance of Small and Medium Enterprises (SMEs) in Tamil Nadu, with a particular focus on technological advancements, containerization, and storage optimization. The primary objective was to evaluate how the adoption of new technologies such as automation and containerization impacts logistics efficiency, cost-effectiveness, and overall operational performance. The research involved descriptive statistical analysis, comparative evaluations, and manual optimization strategies to assess the relationship between technological factors and logistics performance metrics like CFS efficiency, storage utilization, rehandling moves, dwell time, and logistics costs. Results demonstrate that SMEs with higher automation levels and greater containerization tend to achieve better logistics efficiency and lower operational costs. Specifically, CFS efficiency improved by 10%, dwell time decreased by 20%, and throughput increased by 19% after the implementation of optimization strategies. Additionally, optimizing yard storage and rehandling strategies led to a 15% reduction in rehandling moves and 14% reduction in logistics costs. A tiered pricing model for yard management further incentivized quicker container pickups, reducing dwell times and enhancing yard throughput, which resulted in a 22% increase in throughput. The study offers actionable insights and strategic recommendations for SMEs in Tamil Nadu to optimize their logistics operations and enhance business performance through technology adoption and operational improvements.