Impact Of Emotional Intelligence, Social Influence, AndInvestor Sentiment On Financial Decisions: A BehavioralFinance Study Of Active And Passive Investors In JaipurAcross Various Age Groups

Abstract

ABSTRACT
Making sound financial decisions is essential to both personal happiness and overall economic stability.
These choices are impacted by social and emotional elements in addition to logical analysis in India's
heterogeneous socioeconomic context. By combining psychology and financial theory, behavioral finance sheds light
on how social dynamics, emotions, and cognitive biases influence financial behavior. In order to comprehend their
influence on investing choices, this study looks at three crucial behavioral finance elements: investor
sentiment, social influence, and emotional intelligence. The study also examines behavioral biases and financial
literacy, emphasizing their roles in irrational financial behavior. The study emphasizes the significance of
behavioral aspects in influencing investment results, given the impact of peer networks and the media in India's
changing financial landscape.