Impact On Environment W.R.T Secondary Packaging On Consumers: An Empirical Study

Abstract

This empirical study examines the environmental impact of secondary packaging from the consumer's perspective, focusing on awareness, behaviour, and purchasing decisions. Secondary packaging, often used for protection, branding, and display, contributes significantly to environmental waste and carbon footprint. Data were collected through surveys and questionnaire with 169 consumers across urban environments, the study explores consumer perceptions regarding eco-friendliness, recyclability, and necessity of such secondary packaging. Results indicate that while many consumers express concern about environmental issues, their purchasing decisions are still largely influenced by aesthetic and functional aspects of packaging. The study also reveals a knowledge gap concerning sustainable packaging options and recycling practices, the findings underscore the need for increased consumer education about benefits of product without secondary packaging, transparent labelling, and industry-level shifts toward minimal and recyclable packaging. This research offers valuable insights for consumer and impact of environment with secondary packaging. Recommendations include adopting eco-friendly materials, redesigning packaging for minimalism, and increasing public awareness to reduce environmental harm.