Impact Of Corporate Sustainability Learning On The Perceptions Of Undergraduate Management Students Towards Fast Fashion

Abstract

Corporate sustainability ensures long-term business success by balancing economic headway with environmental conservation and responsibility in social context, fostering trust, efficiency, and resilience. Corporate sustainability accredits students with skills for ethical leadership and creates career opportunities in socially and environmentally responsible businesses. The study investigates how undergraduate management students' views of the fast fashion industry are influenced by their learning in corporate sustainability. The study analyzed awareness, knowledge, attitudes, and ethical intentions among 62 students from higher education institutions in Mumbai using an online Google form questionnaire. Post completion of the course, students' ethical and sustainable preferences significantly surged, despite the fact that their initial knowledge of corporate sustainability had minimal impact, as per the analysis of the data gathered. The results demonstrate that sustainability education in a business context can positively aid in responsible perceptions and the adoption of sustainable business practices, while also increasing awareness of greenwashing.