Adoption Of Electric Vehicles Among Gen Z In Mumbai’s Western Suburbs: A Behavioural And Structural Model Approach

Abstract

The adoption of electric vehicles (EVs) is gaining momentum globally, driven by environmental concerns, technological advancements, and supportive government policies. This research focuses specifically on Gen Z consumers residing in the western suburbs of Mumbai to understand their perception, readiness, and behavioral inclination toward electric vehicle adoption. With Gen Z emerging as a key segment in sustainable consumption and urban mobility decisions, the study investigates factors such as awareness, environmental consciousness, price sensitivity, peer influence, and infrastructure readiness. Using a structured questionnaire and statistical tools like descriptive analysis, correlation, chi-square, and regression, the study identifies the major drivers and barriers to EV adoption in this demographic. The findings aim to guide policymakers and marketers in designing targeted strategies to boost EV adoption among urban youth, thereby contributing to a cleaner and greener transportation ecosystem.