UI/UX Interface Design in the Development of Muhammadiyah Da'wah Application for the Deaf Using the Design Thinking Method

Abstract

The presence of digital technology should help make it easier for the Deaf to optimize da'wah information/materials. However, even though there is technology present today such as hikmahmu.id, it has not been able to facilitate them in obtaining da'wah information because the existing language and features are too complex. For this reason, it is necessary to develop a UI/UX design for hikmahmu.id da'wah application that is more Deaf-friendly even though it can still be consumed by the general public. The application design process is inseparable from 2 important components, namely the User Interface (UI) to beautify the appearance, and User Experience (UX) to be able to increase user satisfaction. The UI/UX design in this da'wah application will be developed using the Design Thinking method through several phases, namely empathize, define, ideate, prototype, and test. The Standardized User Experience Percentile Rank Questionnaire (SUPR-Q) method is used as a method to measure and determine the level of efficiency, effectiveness, and user satisfaction in using the application. The results of this study show that the increase in user experience is shown by growth in certain categories such as the display category showing the largest increase (+17.6%), which may indicate that users are directly and clearly feeling the impact of the change in visual aspects. The increase in trust (+12.8%) and ease of use (+12%) also indicates that the platform is seen as more trustworthy and user-friendly, two important factors that affect loyalty (+11.2%). Overall, these improvements show that the changes made have significantly improved the overall user experience, leading to higher user satisfaction, engagement, and retention.