Digital Interactivity And Its Function In Using Social Media To Promote Public Services: An Analysis Of The Iraqi Parliamen On Facebook Page

Abstract

The purpose of this study is to determine how the Iraqi Parliament's Facebook page handles the subject of services that are offered or intended to be offered and that have a direct bearing on the lives of its constituents. Additionally, it aims to comprehend the degree of engagement with these subjects and the manner in which they are critically engaged, whether in favour of or against, as well as the effect that this has on the calibre of services. The study came to the conclusion that the nature of contact between Iraqi Parliament members and the public has drastically changed due to technology improvements, with conventional techniques giving way to digital ones. If Facebook is handled methodically, it can be a useful tool for improving services by increasing transparency and accelerating interactive engagement.