Impact Of Commercial Know-How On The Commercial Development Of MSES In The Commerce Sector In The City Of Tacna, Peru

Abstract

Know-how, known as knowledge management of human talent, is defined as what distinguishes well-performing leaders - those who produce results - from others. In the same way, the commercial area focuses on the maximization of value for the consumer, and the full satisfaction of this in order to raise the profitability of the company itself to increase its market share. Consequently, there is an Impact of the know-how on the commercial development of the Mypes of the commerce sector of the province of Tacna, which is why: What is the impact of know hox in the commercial development of mypes Trade sector of the province of Tacna? The present research aims to: Determine the level of impact of a commercial know how in the commercial development in the SMEs of the commerce sector of the province of Tacna, which is why: if the know-how is applied then the development of the commercial area in the Tacna mypes is promoted. The study is descriptive, research design types no experimental. The number of participants was composed of 50 Mypes of Tacna. The instrument used to measure the variables is a survey, and the analysis of 30 items, subdivided into 6 dimensions, performance, know-how, skill, consumer value, profitability, and market share are carried out. Finally concluded: if you apply the know how commercial will have a high impact on commercial development in the mypes.