Leveraging Big Data To Explore The Relationship Between Organizational Dedication And Demographic Factors: Evidence From The Education Sector

Abstract

Engagement of digitalization Strategy has changed the overall functioning of the business operations. It helps managers make data-driven decisions that improve the organization's profitability and encourage commitment amongst the employees. The emotional attachment of an individual to the organization is termed organizational dedication. The purpose of the current study is to explore the relationship between organizational dedication and the variables of the demographic factors in the education sector of North West India. The study is quantitative. A survey was conducted amongst the academicians of the Higher Education Institutes (HEIs) in North West India. A sample of 238 academicians was considered for the study. An online dedication was distributed to collect a sample of the respondents. The questionnaire on Organizational dedication was adopted by Allen and Meyer in 1991. To check the reliability, Cronbach's Alpha was applied. To examine and interpret the data, parametric tests like One-Way Anova and T-Test were used. The study's findings revealed that gender, marital status, experience, and geographical location have no significant impact on the organizational dedication (OC), whereas age and experience affect the level of organizational commitment. It is recommended that the organization go ahead and adopt digitalized strategies that can assist the employees in making data-driven decisions. This will certainly enhance the level of organizational commitment amongst the personnel of Higher Education Institutions.