CONSUMER BUYING BEHAVIOR OF CONSUMER DURABLE GOODS ON DIGITAL PLATFORMS

Abstract

Technology changes the standard of living of people in the world. There are various features which are included with durable goods like comfort and finesses. E-Commerce brings new experiences to the people in the market and this changes comes during the year 2020-2025. If we see in the Digital world, most of the items are included of durable goods. E-commerce provides great deals, special offers and discounts, it influence the consumers to buy the durable goods online. There are three factors which influence the consumer to buy the durable goods online, these are : Personal behavior( Interest and opinion of the consumers to buy the durable goods), psychological behavior ( the views, ideas, suggestion and attitude of the consumer towards the durable goods of their need) , Social behavior (the consumers influence through social media, peer group and socio-economic group). This paper highlights the factors influence the consumers on digital platforms, provide satisfaction to the consumers over selected brands and boost the e-commerce buying of consumer durable goods.