Impact of Digital Transformation on Job Execution of Private Sector Banks in Ernakulam District, Kerala

Abstract

Digital transformation is unavoidable in banking industry. Private sector banks adopt it for surviving and compete in the market. The researcher studied digital transformation and its impact on job execution of employees of the private sector banks in Ernakulam district of Kerala. The sample size was 420 employees selected using simple random sampling method and collected primary data through a well-structured questionnaire. The statistical tools of percentage analysis, mean, standard deviation, coefficient of variation, Factor Analysis, Mann-Whitney U Test and Kruskal Wallis Test for analyzing the data were applied for analysis. The study found that digital transformation in the selected private sector banks had high level of impact on job execution of employees in the dimension of “Work Environment”.  It had moderate level of impact in the dimensions of “Customer Services”, “Eagerness to Learn New Things” and “Career Development”. It was also found that digital transformation in the selected private banks had lowest level of impact on job execution of employees in the dimension “Increase of Responsibilities”. It had lowest level of impact on job execution of employees in the dimension “Increase of Responsibilities”. It also evidenced significant differences between majority of the dimensions of digital transformation with the variables of gender, age, education, designation, working hours, experience, job autonomy and number of promotions obtained.