An Empirical Analysis of Challenging factors to digital transformation and Consumer Protection in the Digital Environment and Production Control

Abstract

The purpose of the study is to pinpoint the challenging factors affecting digital transformation and consumer protection in the digital environment. Through empirical research, this study verifies a conceptual framework that demonstrates the relationship between difficult variables, digital transformation, and protecting consumers in the digital domain. An online survey was conducted to test the research model. The survey had 597 valid responses. Descriptive statistics were used for the demographic profile, factor analysis for the validity of the construct statements, Cronbach’s alpha for the reliability of the questionnaire, and regression analysis was used to test the hypotheses and validate the proposed model. The setting of the population under consideration supported each of the hypotheses that were developed, as the data demonstrate. The majority of consumers frequently disregard the legally binding terms and conditions of the contracts they sign because they lack the knowledge necessary to comprehend the importance of those clauses.