Food Market Research on The Nutritional Status and Physical Activity Levels of Students at The Technical University of Ambato

Abstract

This study analysed the relationship between the food market, nutritional status and physical activity levels of students at the Technical University of Ambato, with the aim of proposing strategies to promote healthy habits and improve their quality of life. A quantitative approach was used, with a descriptive and correlational design, through the application of surveys to 376 students. The results showed that the majority of students consumed unhealthy foods both on and off campus, with a predominance of ultra-processed products and fast food. It will also be observed that the perception of nutritional status was mostly negative, associated with the limited supply of healthy options at the university. In terms of physical activity, a low frequency of exercise was identified among students, which, together with inadequate eating habits, could affect their overall well-being. In addition, food preferences were found to influence respondents' energy levels and physical performance. Based on these findings, it is suggested to improve the supply of healthy foods on campus and to encourage physical activity through institutional strategies. These measures would contribute to the adoption of more balanced lifestyles among university students.