Assessing Consumer Adoption And Awareness Of Rooftop Solar Integration: A Case Study Of The Distribution System

Abstract

This study examines consumer awareness and adoption of rooftop solar power systems within the Distribution Company - DISCOM service area. A quantitative type of research approach was employed to investigate awareness levels, adoption rates across residential, commercial, and industrial sectors, barriers to adoption, consumer satisfaction, and perceptions of DISCOM's role. Stratified random sampling was used to get a proportional number of respondents from residential, commercial, and industrial areas. The finding of the study uncovered notable awareness gaps regarding rooftop solar power, particularly among residential consumers, highlighting a lack of sufficient knowledge about its benefits and installation processes. Additionally, a deficiency in accessible and clear information further hindered widespread adoption, leaving many consumers uncertain about available incentives, net metering policies, and technical feasibility. However, among those who had already adopted rooftop solar power, overall satisfaction levels were relatively high, indicating that once implemented, the system met user expectations in terms of performance and cost savings. These findings highlight the need for targeted awareness campaigns, financial incentives, and improved utility support to accelerate rooftop solar integration within the DISCOM distribution network.