A Study on Identifying Quality Issues Impacting the Online Cab Service

Abstract

The taxi-hailing services are among the successful business ventures in India. The demand of online cabs is more especially in the metros where the needs of transportation are higher. Competitors in this field are not a few because there exist National and International firms. It being a new and growing business; there are several problems that are encountered by these companies, in India. These issues concern customer related issue, vehicle related issue, and cab driver related issue, network related issue, payment related issues, scheduling etc. We know that any new business will take some time to be proven and in the process, they are going to learn the whole process. The research study crudely investigates marketing concerning this business. The study attempts to see how they can do the marketing of the company better in such a congested competitive process of business. The multi-dimensional study with an aim of coming up with the best marketing strategy analysed the business as a customer, the company and cab driver pint of view. Out of this model can be derived which can be a template that can be used by the company to come up with effective marketing strategy. The research is about the online cab agencies and the customers of Bangalore city. Metro Bangalore is the ideal location of such a study since the demand of online cabs is equally high. The findings of this research can also be useful to the online cab companies so that they can enhance their marketing.