The Impact Of Marketing Stimuli On Consumer Purchase Intentions And Actions

Abstract

In today's digital age, influencer marketing has become an indispensable part of brands' marketing strategies. As consumers increasingly rely on the recommendations of influencers, understanding the impact of influencer marketing on consumer purchase behavior is essential for businesses looking to leverage this powerful marketing channel. This article delves into the various aspects of influencer marketing and how it affects consumer purchase decisions, drawing on insights from multiple research studies.