A Study On Digital Finance Adoption Behaviour Among Xenniels And Milleniels In Thrissur District

Abstract

The rapid growth of financial technology has transformed consumer behaviour, particularly in emerging economies such as India. This study examines the digital finance adoption behaviour of Xennials and Millennials in Thrissur district, with a focus on generational differences in awareness, usage, and influencing factors. The aim is to identify the role of socio-demographic variables, trust in technology, and perceived ease of use, social influence, and digital literacy in shaping adoption behaviour across these two age cohorts. The methodology adopts a descriptive research design using a structured questionnaire, administered to a sample of 200 respondents selected through convenience sampling. Data were analysed using descriptive statistics and ANOVA to test the impact of multiple dimensions on adoption. The results indicate that Millennials demonstrate higher levels of digital literacy, technological readiness, and trust in digital platforms, leading to greater frequency of usage compared to Xennials, who exhibit more caution due to concerns about privacy, fraud, and low financial literacy. The conclusion highlights that while both generations are increasingly adopting digital finance, targeted awareness programs, financial education, and enhanced security features are essential to bridge generational gaps.