Identification of Employee Engagement Practices: A Study with Reference to Automotive Units

Abstract

This study aims to explore how employee engagement practices are perceived by both employers and employees within the Indian automobile industry. It investigates the measures implemented by organizations to enhance employee engagement with the company. To achieve the objectives, primary data was collected from a sample of 843 respondents employed across fifteen selected automobile companies in Gurugram, Manesar, and Bawal, key industrial regions in India, using a stratified random sampling method. The analysis involved various statistical techniques, including descriptive statistics and exploratory factor analysis. The results highlight a range of practices and strategies employed by both domestic and international companies to encourage voluntary employee participation in organizational growth.